Inviting People you don’t know well…
Scroll down and choose which Cold Market approach is suitable for you.

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“Cold Market Invite” 



There are several reasons why you should cold market prospect. For one, there are more people out there that you don't know, than you do know. Also, strangers dont know you or your history. This is very helpful especially if you have burnt out your warm market. Ensure you ask good questions and don’t overthink things! Be yourself and just have a conversation. A simple hello could lead to so many things.
IMPORTANT POINTS



Pay a sincere compliment to the prospect

Have strong posture and know that you're doing them a favour

Build trust and rapport by asking questions

Don't say too much



Script 1 – “Direct Approach”



 

Hi <Insert Name> hope you are well, I know we don’t really know each other but I keep seeing your posts and you have great energy. Look I know you don't know me  but I have just launched a new project and from what I have seen I think it may be something you would be great at. It may or may not be your thing but if I sent you across some information would you be open to taking a look at it? Thank you 



Script 2 – “Direct Approach”

(Social Media)

 

Hi <Insert Name> I see we are connected on here and have never had a chance to formally meet. I just wanted introduce myself and say hello. I’m reaching out to you because I’m in the process of expanding a project I’ve been working on. From what I’ve seen you seem like a sharp, successful person therefore I wanted to check if the project would be a fit for you.

 It may or may not be for you but if I sent you across some information, would you be open to taking a look at it? Either way it’s great to connect.



Script 3 – “Recruiting Professionals”

 

Hi <Insert Name> I am sitting here right now looking at your (profile, website). You are obviously looking to grow your current business and I’ve got a question for you. I’m an entrepreneur myself and right now I’m focusing on growing my company here locally. I love working with motivated, professional people like you appear to be. Simple question, do you at all keep your options open in terms of making money outside of what you are currently doing?



Script 4 – “The Networking Approach”

 

Hey  <Insert Name> long time no speak, how is everything?

 

(Build Rapport with a couple of messages back and forth but not too much)

 

How’s work / business, what are you up to these days?

 

(Reply from Prospect)

 

I wanted to reach out because I’ve got something I’m working on that I’d love to share with you. I’m looking to expand a business of mine and I’m just looking to network with people that I know. Do you know anyone that’s not totally happy with what they’re doing right now and possibly looking for a change? 



  Script 5 - “Expanding My Business”


Hey <insert name>. We don’t know one another, but I found you while doing some research on…………... in the…………. area. I’m an entrepreneur in the process of expanding my business into the………….market/ focusing on growing my company here locally.


Direct Approach - I love working with super sharp, professional people like yourself. Simple question. Do you at all keep your options open in terms of making money outside of what you’re currently doing as a >insert role<?


Indirect Approach - I was wondering if you might be able to help me out. I’m sure you are very well connected in that market doing what you do for a living. Is there anyone that comes to mind with a sales management background that may not be exactly where they want to be financially, that may be able to help me with my project?



(If they ask “What is it?”)



 I’m working with a $300 million wellness company (or whatever your company is) and looking for someone to help build, develop and train a sales organization on a local, regional and national level. It’s an extremely lucrative opportunity for the right person.





Script 6 - “Meeting someone new whilst out”



(Initial rapport with waitress/barista, pay a sincere compliment, ask some questions.)



Hey, I’ve gotta hurry as i'm late picking up my kids, but I’m just curious, do you keep your options open to making any money outside of what you do as a waitress/barista/?

 

(Reply from prospect might be -  “Yes”)



Alright, well let’s exchange contact information and I promise I’ll follow up with you later on.





(If prospect says “No not really”) 



Hey alright, no big deal. It was nice talking to you. Take care!



Or



If I could show you a way to generate a secondary income alongside what you're already doing, without interfering with it, would that interest you?



(If prospect says “What is it?”)



I wish I had time to explain it to you, but I’m so sorry, I’m really going to be late picking up my kids, but I promise I’ll follow up with you. Let me get your email or Facebook and I promise I’ll follow up.